American rapper Snoop Dogg has stated his intention to make Swansea City a "global name" following his investment in the club. The 54-year-old became a minority co-owner and investor in the Championship side in July 2025 [2, 3, 4, 5, 7, 9, 11].
Snoop Dogg aims to help the club return to the Premier League by introducing sponsorship deals and increasing publicity, according to Wales Online [2, 4]. He expressed a desire to be "hands on" with the club's direction [2, 4]. Real Madrid legend Luka Modric and businesswoman Martha Stewart are also co-owners [2, 4, 7, 8, 11].
The rapper has not yet attended a Swansea match, though his son, Cordell Broadus, was present at a game in August [2, 6].
