Olajide Olayinka Williams Olatunji, known as KSI, intends to use his social media presence to increase the profile of Dagenham & Redbridge. He stated his goal is to help the club reach the Premier League, though he clarified he does not wish to serve as manager. The internet personality and entrepreneur noted he preferred to work on the business and promotion side of the club, according to Sky Sports.
KSI already has commercial ties to the London-based side through his beverage company, Prime, which serves as the official hydration partner. Dagenham & Redbridge currently competes in the National League, the fifth tier of English football. The club occupies 13th place in the league table as of 10 April 2026, per the National League official website.
No formal ownership change has been confirmed by the club. However, KSI suggested his involvement would focus on global marketing to attract investment and new supporters to the Victoria Road stadium, per The Guardian.
